Mobile marketing is marketing specific to mobile devices. More and more people are using smart phones such as the iPhone,Blackberry and Droid.
All of the devices are internet capable and many use them for
- text messaging
- web surfing
- reading email
- twitter updates
- facebook updates
- watching you tube and other video
Mobile marketing is the process of delivering content that is compatible with mobile devices.
TXT messaging or SMS (Short Message Service)
This is an extremely power marketing technique. Did you know that 89.7% of all text messages get read, where as only 10-12% of emails get opened and read.You email message is getting lost. TXT marketing get you messaged delivered and read resulting in more $$$$ in your pocket.
I have several TXT messaging solutions, feel free to call me to discuss how mobile marketing can help your business. Simon White 760 525-2160
]]>I am asked this question frequently. Mailing solicitations to note holders offering to buy
their notes is not a marketing method I recommend to everyone. It is very labor-intensive and expensive.
If you don’t know much about direct mail, your chances of success are slim-to-none.
Here are some questions to ask a mailing list vendor before you spend your money:
1. What are the sources of your leads — how do you know these people actually own
notes?
2. Is the price for a one-time use, or are you selling the list? If they sell it, beware.
Lots of others probably already own it and are mailing it.
3. Are the leads sorted by type of note owned? You don’t want a list of owners of
unsecured paper.
3. Will I get information about the notes each lead owns (such as type of property,
location, balance due, terms, etc.)?
4. How many times has this list been rented in the past 6 months? Every time it has
been rented or sold you can assume the note holders have received a solicitation from someone to
buy their notes.
5. Is there a mailing window? In other words, does the vendor agree not to sell or rent
the list to anyone else for a period of time after your purchase? This gives you an opportunity to
use the list exclusively for awhile.
6. Can you provide customized lists, such as individual states, cities, type of note, size
of note, etc.?
7. Do you provide phone numbers and e-mail addresses of the note holders? Personal
follow-up is what sells, not the first contact. The prospect must see your message repeatedly —
most sales aren’t made until the prospect’s 7th exposure to your marketing!
8. What deliverability percentage do you guarantee? Professional list vendors usually
guarantee that 90 percent or more of their addresses are accurate.
9. Do you clean the list each time it is mailed? If they say yes, ask them how. The right
answer is, “our customers send us the nixies” (nixies are returned letters). If they don’t get the
nixies somehow, they can’t clean it.
10. Do you merge and purge? This is a test question. If they don’t know what it means,
they don’t know what they are doing. (It means that when the list is cleaned, duplicate names are
merged into one and the rest are deleted.)
11. What is your refund policy? Suppose you buy the list and half your letters are
returned as undeliverable. Or you find out that it’s not a list of note holders at all, but just names
from a phone book. You have just thrown away hundreds, perhaps thousands of dollars. Will
you at least be able to recover your costs for the list?
12. Can I purchase small numbers of names for roll-outs? (“Roll-out” means “test” in
the mailing list business.) ALWAYS TEST, TEST, TEST. NEVER SEND A MAILING
WITHOUT TESTING THE LIST AND VARIOUS MAILING PIECES.
Because of the time and cost, if you insist on doing direct mail, I think you are better off hiring a high school kid and training him
or her in courthouse research.
W. J. Mencarow is the editor of THE PAPER SOURCE JOURNAL.
www.PaperSourceOnline.com
You can read many more articles like this at www.cashflows.org
]]>THE DEADLINE FOR YOU TO COMMENT HAS BEEN EXTENDED TO MARCH 5!
View the proposed regulations at snipurl.com/STOP-HUD
On the upper right of that page you will see a link to “Submit Comment.”
HUD has proposed to eliminate ALL seller financing of single family homes unless the seller lives in the home or becomes a licensed mortgage originator. That means no investors will be able to sell homes using seller financing, which means far fewer notes will be created. This will devastate the note brokerage and investment industry, as investors are responsible for a huge percentage of notes.
WE DESPERATELY NEED YOUR HELP NOW. IF YOU HAVE NOT DONE SO, YOU HAVE UNTIL MARCH 5 TO TELL HUD “NO WAY!”
As you may recall, we lobbied hard last year to maintain the right for individuals to make up to five seller financed transactions per year before being subject to mortgage originator licensing, etc. However, that law was passed subject to the Department of Housing and Urban Development’s (HUD) approval of the law as “compliant” with the intention of the federal law. If any state does not have a compliant law, the SAFE act allows HUD to implement licensing for the state. HUD has since issued proposed rules. In a nutshell, seller financing would no longer be allowed for non-owner occupied homes.
How YOU can help:
The deadline for comment is March 5. We desperately need thousands of seller finance professionals across the country to go on record with HUD on this issue. We will be working to try to affect this law in other legislative ways, but cannot hope to gain traction unless you have clearly communicated you are opposed to this portion of the rules. This is your chance to be counted on this issue.
View the proposed regulations at snipurl.com/STOP-HUD
On the upper right of that page you will see a link to “Submit Comment.”
THE DEADLINE FOR YOU TO COMMENT HAS BEEN EXTENDED TO MARCH 5
PLEASE FORWARD THIS PAGE TO EVERYONE IN YOUR E-MAIL ADDRESS BOOK AND ASK THEM TO TAKE ACTION.
What do you say?
Say what you feel, but say it politely! The message should include that you would like the definitions in the proposed rules to be changed so that private individuals can originate and service loans on properties they personally own. Some ideas from others:
The continued success of our industry as we know it is threatened by these proposed regulatory changes. Please do not hesitate to follow the steps above and make your voice heard. To help you, here are some letters sent by others:
Ladies, and Gentlemen:
I would like to take a moment to express my expert opinion on the legislation that is currently under your consideration (FR-5271-P-01 Safe Mortgage Licensing Act).
As a full time, licensed real estate professional, I know better than most how much of an impact the housing market has on the overall economy. I also am well aware of the fact that due to fraud on behalf of ALL parties involved in real estate transactions in years past, we now find ourselves in the predicament that we are now in as a Nation. Real estate consumers themselves bear a huge portion of responsibility as well. We MUST return to sound financial priciples of fiscal responsibility, if we are to climb our way out of this chasm that has been created. I strongly believe that the proposed rules will be a giant step in the WRONG direction if passed.
Owner financing is the ONLY option available to prospective homebuyers that, for whatever reason, may not qualify for conventional financing options. If we are to see a market stabilization, the current and increasing inventory MUST be absorbed.
With rising foreclosure numbers and more properties entering the market in severely distressed condition conventional financing, and even government backed-financing options, are not an option. Sellers that are allowed to sell their private property to consumers will help tremendously in continuing to allow the economy to grow. It will help reduce housing inventory, and it will likely compel banks to loosen their purse strings a bit when they realize the underserved market that they are currently ignoring.
Make no mistake ladies, and gentleman, the foreclosure crisis has impacted EVERY socioeconomic demographic, and we cannot afford to slow the recovery by log jamming a viable real estate sector with more needless legislation. Could constructive consumer, and seller disclosures and safeguards be implemented? Yes, but only after careful consideration by both sides, not kneejerk overreaction, and crippling legislation.
Kindest regards,
George W. Jackson, IV
Broker Associate
RE/MAX Advantage South
205-296-9773
Dear Sirs:
I would like the definitions in the proposed rules to be changed so that private individuals can originate and service loans on properties they personally own. I am a retired Lt Colonel, USAF. Since retirement, I have been a licensed Realtor and loan origination officer. I have bought and sold homes since 1970, using creative financing with none ever being foreclosed on. Senseless government programs have caused the current housing problems. Private investors have been responsible for taking a large quantity of bad paper off the market that the Feds are bragging about the recovery. If the Safe Act does away with the Private Investor and his financial flexibility, many people will not be able to buy or sell homes because:
• bank loans are not available on some types of properties
• the tight lending climate has made bank financing “out of reach” for many
• seller financing is an “age old” tradition based on private property rights
• these rules would prohibit even partial seller financing – i.e. a “seller second”
• according to HUD’s “Residential Finance Survey” in 2001, roughly 40% of all non-farm residential properties in the US are owned free and clear
• an estimated 6 million Americans own a property other than their own primary residence
• an estimated 4.5% of Americans own three or more properties, many purchased solely as investment properties
• 40% of non-owner occupied residences are mobile homes which are more difficult to sell with bank financing
• approximately 5% of homes in US are for sale or for lease…seller financing may be key to liquidating this inventory
Thanks,
Hap Arnold, Lt Col USAF (Ret.)
To Whom it may concern:
I got my first loan, not from a bank, but from an individual willing to sell his house. Without that loan from an individual, I never could have purchased that home. I paid the loan faithfully, and later received bank funding for future homes. However, without personal lending, I never would have had the money for my second home from the equity from the first.
Thousands of stories are like mine. The housing world, especially for lower priced homes and mobile homes would become largely illiquid without individual loans.
We live in a country where one should be responsible for our own decisions, whether as a lender or borrower. Too often now, we have let others make those decisions for us. Are we becoming a nation of children, wanting someone else to make every decision for us? What then are we teaching our children?
Please, if I fail, let me fail on my own.
And let me succeed with the help of other individuals, for I will never succeed with the control under the weight of yet another government constraint.
Let the private marketplace work. This is a bad bill, with negative ramifications for the country.
Sincerely,
Paul Roth
THE DEADLINE FOR YOU TO COMMENT IS MARCH 5
View the proposed regulations at snipurl.com/STOP-HUD
On the upper right of that page you will see a link to “Submit Comment.”
2010
April 23-25: Lonnie Scruggs & Dyches Bottiford, “How To Create Your Own Mobile Home Money Machine”
http://www.assets101.com/events/details/12-mobile-home-money-machine
June 12-13: Peter Fortunato’s “Real Estate Acqusition” http://peterfortunato.com/rea.html
]]>Sign Up to Start Learning about the Exciting Note/Cash Flow Business!
“W.J. Mencarow is an expert on real estate notes.”
– Jane Bryant Quinn, The Nation´s #1 Personal Finance Author, in NEWSWEEK
If you´re intrigued with discounted mortgages and other cash flows, either as an investor or as a potential broker, or if you already know about them but would like some new ideas or a refresher course, you´re invited to register for our free 7-lesson e-course today.
Your e-mail address will be kept private and confidential. We will never sell, rent or give it to anyone. And you can unsubscribe at any time.
“I have already learned more from your e-course than I did the books and tapes I bought from (guru´s name deleted) — and I haven´t received lesson 4 yet!” — George McKean trumpwiseATyahoocom
“I took the e-course by Paper Source in November, I followed that up with a home study course and began seeking clients in January. I closed my first note in February. I closed a total of 2 notes in Feb., 2 in March, 3 in April, 2 in May, & so far I´m scheduled for 2 in June. That´s roughly $3300 PER DEAL.” – Notebroker911AThotmailcom
“It´s as good or better than most courses you´d pay good money for.” — John J. Merchant, J.D., jmer1627ATaolcom
“Your e-course offers an incredible amount of information that has actually saved me a lot of money already.” — Wes Brewer WJLBrewerATyahoocom
´This is the most valuable and well-written ecourse I have yet to see.”– Bill Peeler bcpeelerATshawca
“Your lessons give the impression you really want others to do well too.”– Jeff Gearhart
]]>
THE COMPLETE PACKAGEpersonally hand-picked by W. J. Mencarow, President of The Paper Source, Inc., Editor of THE PAPER SOURCE JOURNAL “The Complete Package is awesome! By far the best information I have found about the note industry.” — Michael Jarrett, Camdenton, MoFrom PAPER SOURCE President W. J. Mencarow:
In this complete package you´ll get training from people who measure their experience in the note business in decades, not months. I´ve personally hand-picked these teaching materials. I´ve assembled the best of everything we offer and cut the price drastically compared to ordering them individually.You´ll also get my study guide to the materials, telling you how to proceed in what order. I wish somebody offered all this when I was getting started! You´ll get: |
This is the process of optimizing your website so that it appears on the search engines results page (SERPS). Ideally you want your wesbite to be found on page of Google,Yahoo and Bing. SEO is a journey not a destination. SEO should be done on a monthly basis for best results.
First you need to figure out what keywords you would like you website to rank in the search engines for. You can use the free tools from Google to get a good idea of the keywords you should be using.
Google Adwords tool.
Google Search Based keyword tool
There is also another good tool from Wordtracker.com
Once you know what keywords you want to target know you need to write some articles about those keyword.
KEYWORDS: Buying discount notes, Promissory note
You might write an article titles ” 7 Things to watch out for when Buying Discounted Notes” or “What is a Promissory Note”
Try and mention the keyword phrase a few times in the article. The article should be about 300-500 words in length.
HTML
You will need to do a little html to get th max benefit of an SEO effort.
You should include the following html meta tags in your pages.
- <title>How to Buying discount notes</title>
- <meta name=”Description” content =”How to Buying discount notes” />
- <meta name=”Keyword” content =”How to Buying discount notes” /> Note Google does not use this but others do.
Your site should also have a good internal linking structure, related posts should point to another.
Now for the most important aspect of SEO. You need other sites point back to you, as many as possible.
You need to lots of sites pointing back to your article about “How to Buying discount notes”, ideally they should include ”How to Buying discount notes” in the anchor text.
Where do you find the sites to put/ask for links back to your sites?
Other topic related:
- Websites
- Blogs
- Forums
- Directories
- Paid Links
You can research where you competitors get there links and use the same links.
I hope this brief intro helps a little.
Best Regards
Simon White
760 525 2160
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