The Paper Source Note Convention 2022

FORBES: Boise Is Booming. Real Estate Investors Should Take Note.

Published by Forbes.com | December 2, 2021

Boise has been booming, driven by an increase in both population and jobs, key indicators of a strong real estate market. 


Boise has been booming, largely because of population inflow from California. Over the last three years the population grew 8 percent, a huge amount. This put a lot of pressure on housing, both single-family homes and rentals. The average rent rose 30 percent and home prices soared 60 percent. Builders just can’t keep up with that much growth.

Home prices rise much faster than rents, which are closely tied to local income, but they’re a good indicator of the strength of demand for all housing.

Prices in Boise have risen so dramatically because they were so low to begin with – compared with California prices. In 2018 the average home price was $275 thousand in Boise, $560 thousand in Los Angeles, and $1.2 million in San Francisco.

Although current demand for housing is strong, investors must focus on future demand. Our best indicator for future demand is jobs. More jobs mean more need for housing.

During the pandemic all markets lost jobs, so our estimates for future growth rest on how quickly those jobs return. For Boise that’s not even necessary because the number of jobs is already 3 percent higher than before the pandemic, a very strong indication for the future.

But a surge of jobs into a relatively small market like Boise (population 700,000) can also quickly come to an end – especially as higher home prices deter more people from coming – so we need to consider if the kinds of jobs that were created will also create more jobs in the future or are just a one-time boost.

Over the last three years, 26,000 new jobs were created in Boise; 7,000 in construction, 6,000 in trade & transport (Amazon), 4,000 in business services, 6,000 in healthcare, and none in the important manufacturing sector (Micron).

Jobs in trade, transport and healthcare typically grow along with the local population. Jobs in construction are volatile; workers move in when demand is strong but leave when the surge is over.

The strongest avenue for future growth in Boise is the large and growing business services sector, with a big technology core.

The most likely scenario for Boise, therefore, is good long-term growth but with the high risk of a home price bubble that breaks in the near future. In other words, it’s a market investors want to be in but the risk of getting in now is very high, you could be buying near the peak.

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