Wealthy Americans in NY, CA fled to ‘hidden gems’ like Salt Lake City, Phoenix amid pandemic

Published by FOX Business | May 12, 2021

Cities such as Phoenix and Dallas were noted to be ‘secondary markets’ where high net worth home buyers were settling, a new report from Coldwell Banker suggests

Wealthy Americans who left cities like New York, San Francisco and Chicago during the pandemic settled in new homes in cities like Salt Lake City, Phoenix and Dallas, a new report suggests.

More space, affordable taxes and eased COVID-19 restrictions were just some of the reasons why wealthy individuals discovered new housing markets out West and down South during the coronavirus pandemic, according to a new report by real estate brokerage Coldwell Banker. The 132-page research analysis used market data like local home sales prices and the total number of homes sold to highlight the new locations luxury home buyers planted new roots in.

“Efforts to safeguard wealth led people to cast wider nets into real estate, stocks, art, technology, gaming, and other niches; many accelerated plans to move to tax-friendlier locales. Ideas about wealth itself also shifted as the affluent set sights on ‘intangible luxuries,’ like family, health, safety, security, and space.”

— Coldwell Banker Report

Cities such as Phoenix and Dallas were noted to be “secondary markets” where high net worth home buyers were settling. Phoenix, in particular, has become a hub for Californians who fled the city as part of what’s been referred to as a “mass exodus,” Coldwell Banker’s Debbie Frazelle, a real estate agent in Phoenix, noted in the report, adding that people coming from San Francisco, Seattle and Chicago were also attracted to more affordable taxes.

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