You Can Stop AI From Spreading False Real Estate Info

Artificial intelligence can create housing market misinformation, fake property documents and false identities. Here’s how to intercept these threats.

Published by REALTOR Magazine | March 7, 2023

Editor’s note: This article was written and edited with the assistance of AI tools.

Artificial intelligence has become ubiquitous in our daily lives, from Google searches and maps to popular graphic design software such as Canva and smart-home devices like Alexa. However, with the growing use of AI-powered tools like ChatGPT in the real estate industry, it’s essential to understand the potential risks and dangers. While the benefits of AI are vast, real estate professionals must remain vigilant and take proactive steps to mitigate potential risks, such as fraud and scams, cyberattacks and data breaches.

By addressing the potential dangers of AI, adopting ethical standards and safeguarding consumer data and privacy, the real estate industry can continue leveraging technology’s benefits while protecting the interests of all parties involved in real estate transactions.

Mitigating these risks requires the real estate industry to be aware of the potential dangers and develop robust cybersecurity protocols to protect customer data and safeguard against cyberattacks. Expert-led training to assess, spot and determine dangers will help alleviate and overcome these potential crimes.

Continue reading to learn about the top potential safety and security dangers of artificial intelligence in the real estate industry, along with solutions.

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